The Rise of Cause Capital

What
Written By Ernesto Schmitt
 

Challenger brand strategies for a new era.

 

Welcome to the third episode of PHD and eatbigfish’s podcast series Overthrow II, Craftory co-founder Ernesto Schmitt discusses the role of cause for challenger brands and progressive sources of investment. How can challenger brands effect change at scale and what lies ahead for investment in this evolving landscape?.

Ernesto Schmitt is co-founder at The Craftory, the progressive investment fund on a $375M mission to back the world's boldest cause-driven CPG brands.

Ernesto Schmitt
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