Categories We Love
CPG or FMCG? Call it what you will, but it’s the contents of that future supermarket that defines The Craftory’s investment universe (bricks and clicks).
There’s an urgent need for responsible innovation from the bakery to the household, packaged foods, pets, pharmacy, wellness and toiletries aisles.
The list below should give you a flavour of where we think the action is.
Please note we do not currently invest in Fashion, Apparel or Refreshing Beverages.