EDGARD & COOPER

DELIVERING GOOD HEALTH

Humans and pets may have different nutritional needs* but it's no secret pet food can be significantly more nutritious than your average high street takeout*. Edgard & Cooper are opening the nutrition gap even further by delivering superior health food for cats and dogs.

Edgard & Cooper’s headline? ‘Naturally tasty cat and dog food, that you, your pets and our planet can feel good about’. This means carefully balanced portions, rich in fresh meats & nutritious offals, packed with fruit ‘n veg, vits ‘n mins, and even prebiotics. All done while ditching highly processed meat meals and other nasties. Even their pet treats are healthy.

Importantly for pet parents Edgard & Cooper are an eco-conscious, sustainable business that says no to packaging nasties like single use plastic, and plan to have a net positive environmental paw print by 2025*. Their entire range of bags are made from plants (not plastic) using FSC certified paper or low intensity crops like potatoes. Till date they saved their customers from using the equivalent of 5.869.486 plastic bags! One step closer to a planet that can feel good!

*Sources

Human vs. pet nutrition
Pet food nutrition
Edgard & Cooper Zero Pawprint Plan

THE DEAL

THE CRAFTORY IS INVESTING $22M INTO EDGARD AND COOPER’S SERIES B. THE BUSINESS INTENDS TO USE FUNDS RAISED TO SUPPORT EXPANSION.

ELIO LEONI SCETI, CO-FOUNDER & CHIEF CRAFTER AT THE CRAFTORY, NOTED:

The increased humanization of pets by their owners goes far beyond pet apparel and dedicated instagram feeds - the concerns that drive preference and innovation for human nutrition apply to pets too. An obsession for quality and transparency typifies the Edgard & Cooper approach, and makes it possible for pet parents to express their love for animals directly through food they choose.

KOEN BOSTOEN, CO-FOUNDER OF EDGARD & COOPER SAID:

From the start we were looking for capital that is not solely interested in growth and profits, but equally believes a brand must do good for pets, people, and the planet. The Craftory’s mission to amplify purposeful brands really caught our attention: They are the rebel in the capital landscape, and we chose to partner with them because their values closely align with ours. We love their long term vision, and appreciate the “Crafter” expertise they bring.

JAMIE SWANGO, CRAFT PARTNER DIGITAL AMPLIFICATION & PLATFORMS AT THE CRAFTORY COMMENTED:

98% of pet parents agree “my pet deserves the best food I can provide”, but it’s hard to know what ‘best’ really means. Experts are divided over the efficacy of raw diets and the majority of kibble is developed the same way by the same manufacturers with different branding. Edgard & Cooper’s exacting standards and meticulously designed processes eliminate these concerns and make it easy for pet.

MORE EDGARD & COOPER

Koen Bostoen, Louis Chalabi & Jürgen Degrande co-founded Edgard & Cooper in 2014 out of love for their dogs - Edgard and Cooper - and have always had a zero tolerance attitude towards highly processed pet food.

After over two years of recipe development in partnership with nutritional experts Edgard & Cooper launched in its home country Belgium and quickly expanded into 13 additional European geographies. Rapid expansion has been driven by strong growth across all channels and geographies, helped by roll outs through 7000 points of sale across Europe.

It’s true Edgard & Cooper do things differently – They refuse to use meat that sits in a container after slaughter until it's full and ready for transport. These renderings can sit outside in the heat for hours - not good. Edgard & Cooper only use fresh meat and nutritious offals (never dehydrated) and it always stays within the chill chain. The meat is used within 48 hours and there are never chemical preservatives in the mix. The result is a pet food with the convenience of a kibble format plus the easy digestibility and nutritional availability of fresh meat.

Of course the results speak for themselves, this is maximum nutrition from natural ingredients. It’s as if your pet has their own personal nutritionist.

EVEN MORE EDGARD & COOPER

edgardandcooper.com
Our original press release