THE CRAFTORY
 
 
the-craftory-logo5.png
 
 
the-craftory-concrete-header4.jpg
 

The Craftory

We back the world's boldest Challenger Brands

 

The Craftory is a whole new thing: a $300M investment house focused solely on amping Challenger Brands. We only invest in new, digitally-activated consumer goods brands with powerful mission-driven purposes. We offer permanent capital for brands that improve the categories they serve, our society, and the planet.

 
 
 
the-craftory-yes2.jpg
 

The Challenger Revolution


What makes a Challenger Brand?
Here are five characteristics we look for at The Craftory ...

 

 

the-craftory-wolfmother4.jpg
 

Our New House of Brands


We're backing solutions to the great challenges of our time.

Investment by investment.

 
 
the-craftory-six-jumpers.jpg
 

Our Team


Seven expert crafters. 
One alphabetised team.

Our Mission


'Deliver Righteous Causes, brand by brand' 

explained and expanded.

 
 
the-craftory-smoke7.jpg
 

Our Brain Trust

 

Exceptional individuals who guide us

and our investments.

Brands We Love

 

Total fanboy moment, these challengers inspire us.

Instagram @craftorybrands for more

 
the-craftory-the-sign.jpg
 

Connect With The Craftory


Let's make a dent in the universe together.

 

 

the-craftory-artist.jpg
 

Read Our Thoughts

 

Our blog now comes in three flavours:

Posts categorised WHY track shifting consumer preferences and structural or procedural barriers, HOW focuses on Challenger Brand operating models, and WHAT explores trends that create Challenger opportunities. 

 
 
 

Map

 
 
 

Address

 

The Craftory

Egyptian House

170 Piccadilly

London

W1J 9EJ

United Kingdom

 

 

Challenger Brands

Press & PR only

 

press@thecraftory.io

 

 
the-craftory-grey-footer.png