THE CRAFTORY
 
 
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The Craftory is not another consumer venture capital fund.

Trad VC is done.

This is Cause Capitalism in action.

Based in London and San Francisco, The Craftory is a $300M global investment fund focused exclusively on amplifying the world’s boldest challenger brands.

We offer permanent early stage and growth capital (Series A, Series B etc.) to mission-driven consumer brands that positively impact the categories they serve, our society, and the planet.

 
 
 
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The Challenger Revolution

 

What makes a consumer brand a ‘challenger’? Here are five characteristics we look for.

 

A New House of Brands

 

We’re here to solve the great challenges of our time by investing in progressive consumer brands.

 
 

 

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Righteous Causes


What fuels mission-driven consumer brands? We call them righteous causes and they’re the spirit of out time.

 

Mission & Values


“Deliver righteous causes, brand by brand”. This is sustainable consumerism, capitalism with a cause.

 
 
 
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Our Team


Nine expert crafters. One Craftory team, dedicated to pushing beyond traditional consumer VC.

 

Our Brain Trust


Exceptional individuals who guide our approach to social impact investing.

 
 
 
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Categories We Love

 

Not definitive, but strongly indicative of where The Craftory is looking to invest.

 

Brands We Love

 

Total fanboy moment, these challengers inspire us. Instagram @craftorybrands for more

 
 
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Connect With The Craftory


We’re ready with social impact venture capital, growth capital, consumer product and retail venture capital. Wherever you are, let's make a dent in the universe together.

 
 

 

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Read Our Thoughts

 

Our blog comes in three flavours:

Posts categorised WHY track shifting consumer preferences and structural or procedural barriers, HOW focuses on Challenger Brand operating models, and WHAT explores trends that create Challenger opportunities. 

 
 
 

Map

 
 
 

Address

 

The Craftory

Egyptian House

170 Piccadilly

London

W1J 9EJ

United Kingdom

 

 

Challenger Brands

Press & PR only

 

press@thecraftory.io

 

 
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