THE CRAFTORY
 
 
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The Craftory is not another consumer venture capital fund.

Trad VC is done. We are Cause Capital.

Based in London and San Francisco, The Craftory is a $300M global investment fund focused exclusively on amplifying the world’s boldest consumer brands.

We offer permanent, early stage and growth capital (Series A, Series B etc.) to mission-driven consumer brands offering products that positively impact the categories they serve, our society, and the planet.

 
 

 

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50 Years of Stonewall

 

 

This is what the beginning of a movement looks like: Every kind of people standing together trying to make society fairer. We could do with more of that spirit today.

On this 50th anniversary of the Stonewall Riots let’s not forget what sparked the Pride movement into life: An absolute rejection of unfairness, prejudice and abuse. The world may have evolved over the last 50 years but it the message of Stonewall remains as powerful as ever.

Happy Pride everyone.

 
 
 
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The Challenger Brand Revolution

 

What makes a brand a challenger? Here are five characteristics we look for in radical consumer brands.

 

A New House of Consumer Brands

 

We’re here to solve the great challenges of our time by investing in progressive consumer brands.

 
 

 

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Righteous Causes


What is the energy that fuels mission-driven consumer brands? We call them righteous causes and they are born of the zeitgeist: They’re answers to the fears that keep us up at night, they’re the visions that will deliver a better world.

 

Mission & Values


Our mission is to amplify brands committed to a sustainable consumerist model. Our single-minded focus is to invest responsibly and well, thereby proving venture capitalism with a cause is the only way forward.

 
 
 
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Our Team


Nine expert crafters. One Craftory team, dedicated to pushing beyond traditional consumer VC.

 

Our Brain Trust


Exceptional individuals who guide our approach to radical impact investing.

 
 
 
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Categories We Love

 

Not definitive, but strongly indicative of where The Craftory is looking to invest.

 

Our Investment Folio

 

We’re building a house of cause-driven CPG brands, lead by visionary entrepreneurs driving positive change.

 
 
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Connect With The Craftory


Our golden rule to making investments: No cause, no capital.

But if you’re building a cause-driven consumer brand we’re ready to help with consumer venture capital, social impact venture capital, growth capital, consumer product and retail venture capital.

Whatever you call it, wherever you are, we are ready. Let's make a dent in the universe together.

 
 

 

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Read Our Thoughts

 

Our blog comes in three flavours:

Posts categorised WHY track shifting consumer preferences and structural or procedural barriers, HOW focuses on Challenger Brand operating models, and WHAT explores trends that create Challenger opportunities. 

 
 
 

Map

 
 
 

Address

 

The Craftory

Egyptian House

170 Piccadilly

London

W1J 9EJ

United Kingdom

 

 

Challenger Brands

Press & PR only

 

press@thecraftory.io

 

 
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