THE CRAFTORY
 
 
the-craftory-logo5.png
 
 
the-craftory-concrete-header4.jpg
 

The Craftory

We back the world's boldest Challenger Brands

 

The Craftory is a whole new thing: a $300M global investment house focused solely on amping Challenger Brands. We only invest in new, digitally-activated consumer goods brands with powerful mission-driven purposes. We offer permanent capital for brands that positively impact the categories they serve, our society, and the planet.

 
 
 
the-craftory-yes2.jpg
 

The Challenger Revolution

 

What makes a challenger brand?

Here are five characteristics we look for …

A New House of Brands

 

We’re backing solutions to the great challenges of our time. Investment by investment.

 

 

the-craftory-wolfmother4.jpg
 

Righteous Causes


Fuel for mission-driven brands.

Mission & Values


Deliver Righteous Causes, brand by brand …

 
 
the-craftory-six-jumpers.jpg
 

Our Team


Nine expert crafters. 
One Craftory team.

Our Brain Trust


Exceptional individuals who guide us

and our investments.

 
 
the-craftory-smoke7.jpg
 

Categories We Love

 

Not definitive, but strongly indicative of where The Craftory is looking to invest.

Brands We Love

 

Total fanboy moment, these challengers inspire us. Instagram @craftorybrands for more

 
the-craftory-the-sign.jpg
 

Connect With The Craftory


Wherever you are, let's make a dent in the universe together.

 

 

the-craftory-artist.jpg
 

Read Our Thoughts

 

Our blog now comes in three flavours:

Posts categorised WHY track shifting consumer preferences and structural or procedural barriers, HOW focuses on Challenger Brand operating models, and WHAT explores trends that create Challenger opportunities. 

 
 
 

Map

 
 
 

Address

 

The Craftory

Egyptian House

170 Piccadilly

London

W1J 9EJ

United Kingdom

 

 

Challenger Brands

Press & PR only

 

press@thecraftory.io

 

 
the-craftory-grey-footer.png