OUR VISION
CREATE A WORLD WHERE All consumer CPG choices recognise the benefits and consequences of consumption On LIFE, the planet, and society.
THE SKINNY PITCH
THE VALUES UPON WHICH OUR COMPANY WAS FOUNDED:
VISION
A responsible CPG industry
PURPOSE
Champion change to make responsible CPG the new norm
MISSION
Deliver righteous causes brand by brand
PLAN
Invest in and amplify our brands, to change norms for the better of people, planet, and society
We work with entrepreneurs whose goals are aligned with ours, and do all we can to grow their reach so as to impact more people, more of society, and more of the world. We promise never to dilute, only to enhance your vision.
If forced to choose between ‘big’ and ‘relevant’, we’ll always choose ‘relevant’.
TRAD VC IS DONE
YOU SAW IT HERE FIRST: NO FUND HORIZONS, NO FORCED EXITS OR FIXED MULTIPLES. THIS IS PERMANENT CAPITAL FOR RESPONSIBLE CPG.