Brand, Scale, Retail: The Craftory Mindset

What
Written By Ernesto Schmitt
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CRAFTORY WISDOM - BIG STRATEGIC DECISIONS FACING CHALLENGER BRANDS

 

Craftory co-founder Ernie speaks about what makes a great challenger brand, how to succeed at scale and against shifting markets, what to do about amazon, and why to stay away from physical retail for as long as you can.

Ernesto Schmitt is co-founder at The Craftory, the progressive investment fund on a $375M mission to back the world's boldest cause-driven CPG brands.

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Ernesto Schmitt
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