THE CRAFTORY
 

What, How, Why

 

What is The Craftory?

We’re an investment house as revolutionary as the challengers we back. That's investment HOUSE, not investment fund: We're permanent capital, building a new house of brands. We're not here to buy and flip quick. 

 

We’re the counter-corporate anti-VC. We’re a frontline stronghold for the next generation of fearless brands. We're a gang of friends, determined to fuel growth and amplify the impact of the world’s boldest CPG challengers.

 
 

 

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How will the Craftory achieve this?

We’re amply funded - we’re levelling the playing field with $300M of capital to deploy.

 

We’re hands-on strategic and creative - we’re experts in branding, storytelling, growth platforms and supply chain - we know how to amplify your impact and spread your mission to tens of millions.

 

We’re a unique community of like-minded challengers and a brain trust of some of the finest disruptors around.

 

 

Why is the Craftory doing this?

Because we (and everyone else) have grown tired of phony brands that waste our time and the planet’s resources. We know there’s a better way. 

 

And finally because every rebel needs a quarterback, and every wolf needs a wolfmother.

 
 

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What’s with the K9 logo?

They’re wolves, the perennial outsiders. Feared, misunderstood and unfairly demonised. The big one’s the wolfmother (that’s us), and her cubs are the brands we invest in.

 

We see a lot of similarities between what we do and lupine behaviour: How they hunt, what they target, their hunger, focus, and camaraderie. We’re here to take down those lumbering 20th century brands, full of weasel words and BS. Time's up for businesses and brands that hurt the planet and society for the sake of profit - and in place of those zombies we will unleash brave new wolves with light in their eyes.   

 
 
 

Map

 
 
 

Address

 

The Craftory

Egyptian House

170 Piccadilly

London

W1J 9EJ

United Kingdom

 

 

Challenger Brands

Press & PR only

 

press@thecraftory.io

 

 
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