Our New House of Brands
We're building a new house of brands for the 21st Century, strictly focused on innovative consumer packaged goods. We believe it’s critical to push CPG forward because scale and therefore change can be achieved at pace.
We’re determined to amplify brands and products that offer regular people a better choice - better for them and better for our planet. And we’re not insisting upon perfection. We’re ready to amp anything that’s measurably better than what’s out there right now.
Over the next decade our intention is build a portfolio spanning all CPG calories, thereby connecting consumers to products that impact high priority zeitgeist issues: Those scary-big human, social, and planetary problems that dominate the news, stalk our nightmares, and make us feel hopeless or guilty.