The Craftory invests in plant-based foodies allplants...

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CAPITAL FOR RESPONSIBLE CPG

Based in London and San Francisco, The Craftory is a $375M global investment house. We focus exclusively on RESPONSIBLE CPG brands that positively impact their category, our society, and the planet.

We offer permanent and early stage growth capital (Series A/B/C), as well as strategic expertise that covers industry networking, founder mentoring, branding, marketing science, innovation, and scale up - all designed to rapidly amplify your growth and impact.

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OUR TEAM

MANY EXPERT CRAFTERS. ONE CRAFTORY TEAM, DEDICATED TO PUSHING BEYOND TRADITIONAL CONSUMER VC.

Who Does What
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OUR INVESTMENTS

WE’RE BUILDING A HOUSE OF CAUSE-DRIVEN CPG BRANDS, LEAD BY VISIONARY ENTREPRENEURS DRIVING POSITIVE CHANGE.

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CATEGORIES WE LOVE

WE’RE all about CPG. here’s the list OF categories we’re looking to invest in.

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CONTACT US

IF YOU’RE BUILDING A responsible CONSUMER BRAND WE’RE READY TO HELP.

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BLOG

 
Blog
Branded Content, a framework for success
Branded Content, a framework for success

The foundations of great content marketing start here.

Information, Context, Medium, Format - the classic content creation > publishing framework updated for CPG challengers looking to build brand power.

Post Category: WHAT

Keep reading 550 WORDS >

The B for Good Big Three
The B for Good Big Three

Laura’s been to the B for Good Leaders summit and she has insight to share.

Laura Tran, our Craft Partner for sustainability, attended the B for Good Leaders Summit in Amsterdam for the second time, and just like last year, she’s sharing her sustainability take-aways for any peer or company looking to refresh their sustainability strategy.

Post Category: HOW

Keep reading 783 WORDS >

The Craftory Secret to a Successful Exit
The Craftory Secret to a Successful Exit

How to achieve over five times growth in three and a half years

This week we exited Edgard and Cooper to General Mills, and it’s a major deal for all parties involved. To give you some measure of scale: Last year (2023) Edgard and Cooper’s estimated retail sales were in excess of €100M. This represents over five times growth during the three and a half years they were part of the Craftory portfolio.

Post Category: HOW

Keep reading 632 WORDS >