Cause capitalism is doing well and doing good. For too long we’ve pretended growth comes without consequences. This has to change. Consumerism must become sustainable by default.
We intend to prove that businesses can flourish while doing good - the two should go hand in hand. If we’re all to survive and prosper the cause capitalist model must become the new normal.
Our Mission Statement:
Deliver righteous causes, brand by brand.
When we say ‘righteous cause’ we’re not getting churchy, we’re talking about a brand purpose that aims to make the world a better place. We only invest in, and work with, brands that have clearly defined progressive values at their core.
Take a look at our Challenger Revolution page for more on Righteous Causes and what makes a brand a true challenger.
Check out our House of Brands page for the headline causes we care about.