THE DEMOCRATISATION OF CBD
CRAFTORY-OWNED INCUBATOR PRESENT LIFE HAS SOLD HEALIST ADVANCED NATURALS TO KADENWOOD, THEREBY BRINGING BEST-IN-CLASS CBD PRODUCTS TO A PHARMACY NEAR YOU.
London (June 22, 2021) Global beauty and wellness company Present Life has sold its pioneering brand Healist to leading US CBD lifestyle company Kadenwood in order to democratise access to Healist’s innovative and nurturing products.
In a simultaneous move Present Life owner The Craftory is investing in Kadenwood thereby creating a new partnership intended to disrupt the industry status quo.
CAMILLO PANE - EXECUTIVE CHAIRMAN & CO-FOUNDER PRESENT-LIFE EXPLAINS:
“Healist’s mission is to help people defend their wellness against the challenges of modern life. Just 12 months after its launch, we have already built a successful business with national distribution across the USA, UK, & Brazil and have a loyal base of customers who love the brand. We are thrilled that this partnership with Kadenwood will enable Healist to offer a wider range of CBD products and benefits, supported by a vertically integrated supply chain and national advertising reach, to democratise access and help even more people.”
ERICK DICKENS, CO-FOUNDER AND CEO OF KADENWOOD COMMENTED:
“Kadenwood and Healist share important brand values and we believe they complement our current portfolio bringing a new perspective on wellness that is focused on everyday benefit formulations. It’s imperative that we lead the way in providing transparent, safe and reliable products to consumers and Healist will help us expand that mission.”
ELIO LEONI SCETI, CO-FOUNDER & CHIEF CRAFTER AT THE CRAFTORY ADDED:
"Healist has deep, strong foundations in consumer insights, and understands Sleep, Calm and Relief like no other CBD brand. We will continue our partnership with this bold CPG challenger brand by investing in Kadenwood, as we view them as the perfect home for Healist”
MORE ABOUT HEALIST ADVANCED NATURALS
Healist is an innovative wellness brand with benefit-driven formulations designed to restore the body’s innate capacity to heal. On a mission to bring transparency and credibility to a newly forming category, all Healist products are clean and natural, triple lab tested, vegan, cruelty-free, non-GMO, and contain 0.00% THC. Not only this, but all Healist products are packaged with sustainable materials including ocean waste plastic.
Camillo Pane, a private equity senior advisor and former Coty CEO, will take a board position at Kadenwood supporting them in the development of Healist and other purpose-driven CBD consumer brands. He will also continue as Executive Chairman of Present Life, driving the growth of LOUM, a prestige skincare brand uniquely developed to dial down the effects of stress on skin, and ONE OCEAN BEAUTY, theluxury clean & sustainable marine biotech beauty brand. Both of these beauty disruptors are enjoying very strong consumer acceptance and garnering significant interest from luxury beauty retailers across the world.
SUPPORTING INFORMATION
Present Life is a global beauty & wellness company that creates and acquires clean, benefit-led brands with no compromise on performance or the planet. All Present Life brands are plant-based, planet-friendly and with proven efficacy, spanning different price points and retail settings.
Founded in 2020 by Present Life Limited, Healist is led by a diverse team of executives with category-leading expertise in marketing and innovation in the wellness and beauty industry with a mission to bring transparency and credibility to a newly forming category. Healist was crafted as a benefit-led brand designed to help defend wellness. All Healist products are clean and natural, triple lab-tested, vegan, cruelty-free, non-GMO and contain 0.00% THC.
Founded in 2019, Kadenwood is a privately held consumer products lifestyle company relentlessly focused on shaping CBD into a trusted and safe mainstream wellness category. To drive this mission, Kadenwood is backed by decades of CPG marketing and category innovation expertise and industry-leading, vertically integrated CBD farming to ensure quality CBD oil from seed-to-shelf that contains no THC. In 2019, Kadenwood launched its first branded products under LEVEL SELECT™ in personal care.
CBD
CBD is a non-intoxicating cannabinoid found in cannabis. After tetrahydrocannabinol (THC), cannabidiol (CBD) is the second most abundant cannabinoid in the plant and is believed to have many potential therapeutic benefits to support well-being without side effects.
ABOUT THE CRAFTORY
Based in London and San Francisco, The Craftory is a $375M global investment house focused exclusively on amplifying the world’s boldest consumer brands. We offer permanent, early stage and growth capital to cause-driven CPG brands that positively impact the categories they serve, society, and the planet. The Craftory is a proud B-Corp, a member of Diversity VC, and certified carbon negative.
thecraftory.io
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