VC Money - Death Traps Exposed


Let’s get real about the risks traditional venture capital presents to ambitions challenger brands.

Most VC deals are skewed in favour of the investors. The moment you take their money you’re entering into a pact, where you have a fixed amount of time to at least triple the value of your company and exit. Here’s our candid take on the VC death traps every rebel entrepreneur should know.

JP Thurlow is a Partner at The Craftory, the alternative investment house on a $300M mission to back the world's boldest CPG challenger brands.

Production partner Hamlett Films