WE PRACTICE WHAT WE PREACH
CAUSE CAPITAL INVESTOR THE CRAFTORY NOW A CERTIFIED B CORPORATION.
The Craftory is the first UK-based investment company, investing exclusively in purpose-led consumer goods, to achieve B Corp certification. B Corp is a prestigious global movement of over 3,300 pioneering companies that use business as a force for good, and includes trail blazers like Ben & Jerry’s, Patagonia, and KickStarter.
To certify as a B Corp, The Craftory has demonstrated that it meets rigorous standards of accountability, transparency, and social and environmental performance impact.
As the leading source of permanent cause capital to CPG challenger Brands, this is a major landmark for the Craftory and its efforts to raise the ESG standards of the Consumer Goods industry, which impact billions of lives everyday and the world we leave to future generations.
THE BIGGER PICTURE
Last year, the Business Roundtable updated its statement on the purpose of companies,
declaring that corporations have a responsibility to society. It was a significant evolution of the group’s previous position, which emphasised stockholder returns as “the paramount duty” of boards and management.
The Craftory’s message is clear: investors must match the ambition of businesses to deliver financial performance as well as a positive contribution to society, benefiting customers and communities as well as shareholders.
WHAT IS CAUSE CAPITAL?
The Craftory offers permanent investment capital to businesses driven by strong progressive causes. The philosophy of righteous causes can be grouped into five complimentary themes:
Deliver Good Health:
Enable wholesome nutrition, streamline wellness, and unlock longevity for everyone.
Democratise Access:
Focus on value, eliminating gatekeepers, promote the use of direct and digital channels.
Progress Society:
Stand for equality and human rights, debunk taboos, pay it forward whenever possible.
Prosper Sustainably:
Efficient use of resources, responsible energy use, boost alternatives to incumbent or out of date business practices.
Champion Self-Esteem:
Promote the acceptance of diversity, attack harmful stereotypes, support body, mind and spirit.
THE CRAFTORY IN THREE:
1.
Founded to prove once and for all that doing well and doing good are not mutually exclusive, and should, in fact, be the norm.
2.
A $375m global investment company focused exclusively on amplifying the world’s boldest consumer brands across beauty, health, food, household and personal care.
3.
Offers permanent, early stage and growth capital to mission-driven consumer brands that positively impact the categories they serve, our society and the planet
ELIO LEONI SCETI, CO-FOUNDER & CHIEF CRAFTER AT THE CRAFTORY, SAID:
“For us, becoming a B Corp was a no brainer. Just as brands that have a reason to exist beyond simply making money have always been our focus, purpose has been in our DNA since day one.
The tide of history has turned – for today’s consumers it’s about honesty, provenance, quality and sustainable use of our planet’s resources. This is everything that B Corp stands for and we’re proud to demonstrate that we hold ourselves to the same standards as our investments.
This is the result of a lot of hard work from our team and something we view as a remarkable achievement for a company that’s less than two years into its journey.”
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LAURA TRAN, CRAFTER AND COORDINATOR OF THE CRAFTORY’S B CORP ACCREDITATION SAID:
“For me, investing in businesses fueled by a mission will always be the most important reason to be part of the Craftory.
While leading the process of becoming a B Corp, I’ve been immensely proud to see purpose and mission in every aspect of our company, as well as our collective commitment to constant self-improvement.”
Read Laura’s blog post about the certification process