Pet Care Venture Capital

Reliable sources estimate the global pet care market will be worth $202 billion by 2025. People are adopting more pets, and caring for them increasingly well.

It’s good news for pets, and for our wellbeing too. Our furry babies give us so much love and comfort, it’s time to revolutionise their wellbeing with more than just dry vs. raw, and the occasional shampoo n trim.

Some studies estimate that 25% of the environmental impact of meat production comes from the pet food industry. Like it or not feeding our pets raw food or meat suitable for human consumption is environmentally a backwards step.

On the plus side there’s good evidence pointing towards the psychological and physical benefits of of pet ownership, especially dogs.

How can we enjoy the benefits of pet ownership while minimising the negatives? Come on, tickle us under the chin with your breakthrough business.

Basic sustainability

These days all packing should be recycled, recyclable, biodegradable and pet care is no different.


Do our pets really care where the protein in their meals from? You may not fancy insect protein for dinner but we doubt your cat will notice the difference.


Companionship & ageing

The loving bond between pets and owners is well known. We’re into ideas that strengthen and maximise that bond for the benefit of pet and owner.


We also recognise that our pets age, just like we do, and that their needs can change over time. We’re keen to engage with businesses that are looking to improve the quality of life for animals across their lifespans.


Good nutrition

We’re open to new dietary insights, pets have a gut microbiome too after all. Just like their owners our pets need a healthy balanced diet, and just like with people there are fad diets out there for pets too. It’s important to remember a healthy human diet does not directly translate to pets like cats and dogs. We’re looking for pet care brands informed by veterinarians and animal nutritionists and underpinned by proven scientific expertise.