Household Care Venture Capital 

We demand a clean house that doesn’t poison the environment. We’d also prefer not to waste time on dubious ‘innovations’, BS claims, and needless complexity. Agree or disagree


Efficacy has been a problem for green household products in the past. Let’s be honest, a lack of efficacy simply isn't an option. We’re looking to invest in eco-friendly household products that kick the incumbents into touch.

If you’re going beyond lemon juice, baking soda and vinegar, and developing high performance eco-friendly alternatives we’re ready and keen to amplify your impact in any way we can.


We all know there’s an urgent need to replace single use plastics and non recyclable packaging such as polystyrene. But we can also do better than cotton and lumber based paper products. Crops like hemp have a lower environmental load that cotton, flax or timber, and can even enrich the soil in which they’re planted.

If your brand is minimising greenhouse emissions, conserving water, choosing renewable energy, sourcing sustainable alternatives across your supply chain and feeding that all into your products you have our full attention.

Minimising Waste

These days all packing should be recycled, recyclable and biodegradable, but we’re not demanding perfection. We’re into anything that helps prevent waste finding its way to furnaces, landfill, or the oceans.

Innovation is happening and we’re here to facilitate more at an accelerated pace: Bee’s wax and organic cotton instead of plastic wrap? Hell yeah. Paper straws and Q-tips? 100% Yes. Refills with simpler packaging? Yep, even the humble refill pack makes a difference.

If your brand is actively minimising waste and implementing highly sustainable packaging alternatives we need to talk.