Chosen by Jon
Babyganics make sustainable, affordable, child-safe baby care and household cleaning products that really work. Their mission is to help families raise the next generation of healthy, happy babies in a baby-safe world: “First and foremost, it has to be something parents can feel good about using around their babies. But it also has to be effective—it's no good if it doesn't work—and as accessible as possible all while keeping our planet’s health in mind”.
The product line is familiar and easy to understand, but each product is tested and constantly optimised. Babyganics is a company that knows persistent marginal gains on all fronts add up to something substantial: Trust.
The “NO” list. A combination of industry standard best practice, US, Canadian, and EU consumer protection, and their own research into plant-based ingredients, Babyganics products are carefully and transparently rid of harmful and unnatural compounds.
Clear and well-articulated values that are not only mindful of families, but mindful of the planet. High quality, toxin-free products that are accessible to parents everywhere.
Founded by a first-time dad who began formulating his own products at home, using only ingredients he felt comfortable using on his newborn. The newborn is the north star. Practical applications designed for every aspect of baby life.
Babyganics is diverse, colourful, positive and honest. In a category dominated by monotonous cuteness, samey packaging and ever increasing prices, Babyganics delivers on the promise of providing the best possible product for babies at a price which creates accessibility for parents of any geography or income level, packed using only recycled materials.