Posts tagged retail
Distribution into 6,000 Wal-Marts? Just say no.

Why succumbing to retail cornucopia is often the ultimate own-goal


In the halcyon days of my confident youth, I got to enjoy - first-hand - the intoxicating power of the shelf. As a director at Tesco (then the world’s third-largest retailer), I witnessed the streams of clammy-palmed growers, producers and account executives coming to tender deference and offerings before their category buyer chieftains.

Post Category: HOW

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Physical Retail is Dead. Or is it?

How physical stores can be good for your brand, even if everyone else is struggling.

Stores are closing in their thousands across the world, and yet there are direct to consumer (DTC) brands opening a small number of physical stores. Companies like Allbirds and Deciem/ The Ordinary.

Physical stores can make financial sense, increasing sales in the region and purchases by loyal customers. More powerfully, they can be the embodiment of the brand for customers and the business itself. But crucially, don’t open too many of them.

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Stores We Love

What DTC brands can learn from great stores around the world

It’s great direct to consumer (DTC) brands are opening a small number of new physical stores around the world. But a lot of them could be better. Stores can feel soulless and vacant, displays don’t survive first contact with customers, and so on. We identify things we can learn from a handful of great stores around the world.

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