Posts tagged distribution
Distribution into 6,000 Wal-Marts? Just say no.

Why succumbing to retail cornucopia is often the ultimate own-goal

 

In the halcyon days of my confident youth, I got to enjoy - first-hand - the intoxicating power of the shelf. As a director at Tesco (then the world’s third-largest retailer), I witnessed the streams of clammy-palmed growers, producers and account executives coming to tender deference and offerings before their category buyer chieftains.

Post Category: HOW

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