How physical stores can be good for your brand, even if everyone else is struggling.
Stores are closing in their thousands across the world, and yet there are direct to consumer (DTC) brands opening a small number of physical stores. Companies like Allbirds and Deciem/ The Ordinary.
Physical stores can make financial sense, increasing sales in the region and purchases by loyal customers. More powerfully, they can be the embodiment of the brand for customers and the business itself. But crucially, don’t open too many of them.
Post Category: HOWRead More